Homecorp – Brand Identity
Homecorp required a brand refresh to solidify it's position in the exclusive housing development market. Key words such as “Exclusivity” and “Go Beyond” were the main points to consider as the personality of this new identity. Homecorp was characterised as the “Entrepreneurial Prince” of the development market, offering desirable lifestyle choices across a broad range of consumer types from singles, families right through to empty nesters.
The logo was kept clean and uncluttered, with an upwards inflection within the “H” symbolising the notion of going beyond expectations. The new colour palette was inspired by desirable materials which convey the message of exclusivity, these are used thoughtfully and sparingly throughout Homecorp's collateral. The identity required room for evolution as Homecorp will be entering the apartment development market in the near future.