Creative ideas. Thoughtful design. Tangible results.

Brand strategy, visual and verbal language, website and printed collateral.

– Approach
Creative professionals join forces to produce powerful design solutions with an intelligent and considered approach.

– Brief
Collabs provides businesses the same calibre of services as a full fledge design agency. The only difference is that Collabs remains versatile in it’s structure, where only the qualified creative professionals handle the projects from beginning to end. I was asked to create a brand that would represent this network of hand picked individuals. The goal was to reveal the true birthplace of idea generation and execution which is achieved through creative collaboration.

– Visual identity
The collaborative relationship between creative individuals was the main focal point when conceptualising the brand for Collabs. A series of spheres and connecting lines are designed to represent the individuals and networks that are formed in order to tackle projects. This was a simple and clear visual solution to collaboration at work. The primary colour palette of parchment and navy blue promotes a progressive brand character, with the feeling of professionalism and clarity.
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